TranslateNow Releases Case Study on WeChat Platform
Example Illustrates How to Drive Revenue, Customer Engagement with WeChat
October 15, 2016 (San Francisco, Calif.) – TranslateNow, a leader in enterprise translation management, announced today the release of a WeChat whitepaper on how on to leverage Tencent’s WeChat platform to engage customers. The paper profiles a Los Angeles-based car rental company and how the use of WeChat completely transformed its company by expanding customer reach and increasing sales.
Here is an excerpt from the paper entitled “Car Rental America: Driving Revenue and Customer Engagement with WeChat”:
Car Rental America faced declining sales and decided to change tactics and attract a massive new demographic. They localized their business to better accommodate Chinese consumers and embraced a behavioral shift that led to a 50%+ increase in annual car rentals. WeChatNow allowed CRA to outsource Chinese language pre-sales and customer service and better focus on their core business of renting cars.